Filter & Sort
Marketing as Strategy: Part One
What is Strategy? The classic definition of strategy is a plan of action aimed at achieving a specific objective. Competitive...
Out With the Old?
What assumptions about our industry do you think need updating?
Disruption and Implications
There was an interesting article in Forbes last week, “ Disruption: Coming Soon to a University Near You.” In the...
Introducing StratEDgy
Welcome to the StratEDgy blog! We -- Margaret Andrews and Dayna Catropa -- have both worked in business and education and find the intersection of the two irresistible -- and increasingly important.