HashtagHigherEd US 2024 | Amplify Institutional Identity in a Digital-First World (In-Person Only)

HashtagHigherEd US is a dedicated forum for higher education professionals in marketing and communications to unite in sharing best practice and strategies that amplify institutional identities in a digital-first world.

The event will convene market-leading speakers and industry experts across the US for conversations on the most common challenges in marketing, communications, branding and recruitment.

The two-day agenda will investigate what constitutes successful campaigns and practices. From designing effective social media campaigns that will resonate with the next generation of students, to empowering marketing teams through meaningful restructuring and organizational change, attendees will benefit from curated panel discussions, case studies, workshops, and small-group networking sessions that facilitate a dialogue between campus departments and amplify their institutional brand.