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Getting campus buy-in for nontraditional marketing approaches can be daunting, but the rewards are often worth the challenge. Guest blogger Pam Hardy shares insights on how to convince faculty to think outside the box.

In an environment where we all must do more with less, it’s time to be more strategic. After all, media successes are not measured by the number of press releases issued.

Gettysburg College's Paul Redfern argues that chief marketing officers who limit their scope to promotion will miss opportunities for distinction unless they are involved in product development conversations.

Five reasons universities should look inside first for creative communications. Guest blogger David Baker makes the case for building and keeping talent on campus.

Experienced marketers in higher ed, 76 percent of whom have led a brand strategy project at their institution, offer some thoughts about engaging their communities in developing and rolling a brand strategy.

It’s time to break the cycle of copycat crises.

Today, it's essential for college and university marketers and communicators to be connected to each other -- and to their communities.

What we hope to accomplish on our new higher ed marketing blog.